Reebok is coming under fire for its sponsorship deal with Rick Ross in the wake of his "date rape" lyrics in the song "U.N.E.N.O." In the song, Ross raps, “Put Molly all in her champagne/ She ain’t even know it/ I took her home and I enjoyed that/ She ain’t even know it.”
Nita Chaudhary of the anti-sexism and women’s rights website Ultraviolet says, “It is totally appalling that Reebok would be featuring and paying a spokesman like Rick Ross, who is proudly rapping about raping women. Reebok devotes a lot of time, energy and money to marketing to women -- and now they’re paying a man who is literally bragging about raping women. That tells women that Reebok isn’t interested in our business."
Chaudhary has launched an online petition that's already garnered more than 25,000 signatures.
Ross has tried to distance himself from the controversy, telling a New Orleans radio station, “Women are the most precious gift known to mankind. It was a misunderstanding with a lyric, a misinterpretation. The term rape wasn’t used. I would never use the term rape.”